Changes in demographics have been well documented with improvements in life expectancy increasing the number of people living beyond 65. This trend is apparent in most countries and, especially those in the developed world. At the same time the "3rd Age" of over 65's have never enjoyed as much disposable income as they do now.

With increasing numbers of the over 65's coupled with improvements in disposable income levels; it is not difficult to see how lifestyle-enhancing products catering directly for the needs of the elderly have huge potential.

VitalGo's mission is to design and manufacture advanced products which will allow the elderly population to make certain daily activities less risky and more enjoyable with much more dignity.